January 2004 Archives
Cadbury's Wispa Mint. I'm far from a chocoholic, but the smooth minty flavour of the Wispa Mint paved the way to my appreciation of chocolate -- that is, until it was discontinued. I sent a letter off to Cadbury asking why they had dicontinued this brand, and I received a letter back from Audrey Payne from the Consumer Relations Department.
The letter read: "Consumer preferences do change from time to time and as a major manufacturer it is important that Cadbury maintain a wide range of products that are in line with changing customer demands. For this reason new products are regularly introduced and any line not matching up to expecttation is withdrawn."
It is fair enough to discontinue unpopular products, but I question how they compile their data. I had a difficult time finding Wispa bars because the shelves were always empty or this brand was not sold (so I did not purchase any chocolate). I addressed these issues in my letter, but I didn't receive an answer. Cadbury are currently replacing all of their brands with the Dairy Milk identity, but the Wispa Mint is now history in Cadbury's product line (see BBC article).