Earlier, we looked at how typography is used in the pre-elections. Let's take a look at the websites for the candidates in the pre-election for president. This week and next week, I will go through the candidates one-by-one.
Hillary Clinton: The website uses a lot of blue with pale blue, white and red as the secondary colours. The header contains the logo stylised with the American flag with an American flag faded into the blue background. The text within the main photograph is large and acts as an advertisement. The navigation, 'contribute' and 'join' buttons are also large, demanding attention and hopes that the user will browse through the website. In some ways, the large and shouting text and smiling photograph of Hillary tries to hard, but the layout and choice of colours also maintains a conservative approach.
At first glance, I am drawn to the large red buttons which beckon me to contribute; I gather that this is the most important thing that the website wishes to achieve. One good feature is the Spanish translation of the website (a large link for this appears in the upper right-hand side of the layout), which will appeal to the Spanish-speaking American public in a bid to get their vote.
While providing general information about the candidate and links to blogs (online journals) and videos, the website also appeals to a younger audience with links to Facebook, YouTube, MySpace, and other networking websites.
The website also contains its own networking software where users can plan events, browse events, create blogs, and call others to get support. This feature will keep visitors returning to the website as well as assist the campaign. There is also a store where merchandise for the election can be purchased.
Overall, the website is presented well and the information is easy to locate; more advanced users will keep returning to the website to manage and view events, make phone calls, and network with others. 9/10
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