Obama: The website uses a lot of blue and white; the blue gradient background gives the website a clean, modern feel. Red is used to highlight the logo and 'Donation' buttons.
First-time visitors are presented with a welcome page of the candidate's family underneath the word 'CHANGE', which begs for supporters and presents the idea that change is possible. This page also tries to force users to sign up by providing their email address and ZIP code details; I feel that less technical users may be confused by this and may think they need to provide their details before they can access the website.
Once the user has arrived at the main content page, the website is simple and easy to use. There is a Spanish translation of the website and links to news, blogs, and videos. Like Hillary Clinton's website, this website acts as a networking website where users can assist in the campaign, meet other users, plan/find events, and create a blog. There is also an online store.
This website appeals highly to the younger generation with computer skills and mobile phones. There are links to several networking websites, from the most popular ones such as MySpace to others that are not as popular. The website has a clean design and it is presented very well. The only problem with this website is the welcome page, which I find a little unnecessary and potentially confusing to some users. 10/10