At times, companies under-estimate the amount of users who may potentially visit their website after marketing. This issue has happened recently with Tesco, a UK supermarket chain, during a change to their loyalty card scheme. The problem left hundreds of users unable to take advantage and to process the value of their points on their loyalty cards. The story can be read at the links below:
http://www.moneysavingexpert.com/news/shopping/2010/10/tesco-cuts-rewards-in-clubcard-overhaul
http://www.metro.co.uk/news/849909-anger-at-delays-on-tesco-offer-website
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