Facebook have developed a new feature known as Facebook Comments. Facebook Comments enable comments to be posted and moderated on websites; the comments can be linked on the user's Facebook page, discussed among their friends, and sent back to the website hosting the feature.
The Facebook Comments feature can be easily implemented, and the administrator can blacklist specific users and block specific words from appearing as comments. A discussion of the feature and implementation of it is described on the Facebook Developer website here: http://developers.facebook.com/docs/reference/plugins/comments/
Although a powerful tool, Facebook Comments sparks a privacy issue because users cannot remain anonymous when posting comments, and anything that is discussed in the thread on the user's Facebook page will be viewable (and in synch) on the website hosting the Facebook Comment feature. This may potentially put off users from making comments, but it may also weed out unnecessary or negative comments.
One problem relating to the privacy issue is the way that users tend to view Facebook. Many Facebook users do not treat the site as public and will post private details. Users need to understand and take the view that anything posted on Facebook could potentially be read by anyone.
The Facebook Comments feature has the potential to be a useful add-on to a website, but I feel that it should not replace an existing commenting system. If a company or website has a strong Facebook page and presence, the Facebook Comments feature could help market them. Do keep in mind that a lot of companies block social media sites and features, such as Facebook and its LIKE button, so it is best not to rely solely on the Facebook Comments feature.
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