Inspiration: Cereal Box Design (Dorset Cereals)

I love the Dorset Cereals branding and packaging. The branding is fun, and it conveys a natural and wholesome approach with its choice of colours and the cut-out in the shape of grain so that the consumer can see the contents of the package. The choice of colours for the packaging is done well, and I've watched the company launch more products. They have thirteen new muesli cereals now, according to their website. (They only had a handful a few months ago, and most shops now stock this product.) I think that this highlights the importance of good package design. Not only does the design stand out on the shelves, but the company convey a 'friendly' approach with promotions and a regularly-updated website.