Fudge company "Burnt Sugar" are running a competition for package designs. The best package design will be used for packaging their 'lumpy bumpy' fudge range in Borough Market in London. Designers are urged to visit the company's Facebook website to upload their design; they can also e-mail or snail-mail their design to the company. Users can vote on the best design on the Facebook website.
The company hosted a drawing event in Borough Market at the beginning of October, but I did not know about it in time, sadly, as I work only a few minutes away. Their fudge is delicious, too, and I like the design of their website.
Their current packaging and website design can be classified as whimsical, and several crude (almost child-like) drawings, fonts, and design elements are representative of their current range. The hand-drawn feeling, similar to what I have seen the companies "Lush" and "Innocent" do, provides a personal feeling. It also portrays the product as being a little quirky as well as friendly. (I have captured a screenshot of their website, and this depicts some of their package designs, which feature hand-drawn fonts, cats, sailboats, and other elements.)
To get you inspired, I have posted a few of my favourite design submissions below. (Note that these designs belong to the individual designers and "Burnt Sugar". Unfortunately, I cannot credit the individual designers as that information is not given, but these designs can be found on the "Burnt Sugar" competition Facebook page.) Do not hesitate to vote on your favourite design, even if you do not have the time or the ability to contribute your own. I hope that reading about the fudge does not make you too hungry, as it has me.
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