Pantone® Announce Colour of the Year for 2012

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Pantone® have announced their "Colour of the Year" for 2012 at the beginning of December. The colour for 2012 is "Tangerine Tango" (Pantone® 17-1463), and the company have set out on a campaign to really sell the colour. This year, they have branded their website article about the colour with all things "Tangerine Tango". Fashion plays an important part with clothing, shoes, make-up, and bags displayed in the bright colour. The colour could also be used to accentuate a room; imagine a pillow, couch, bedspread in this colour or with a hint of this colour.

According to the Pantone® website (1), "Tangerine Tango" will "provide the energy boost we need to recharge and move forward." The colour is fashionable at the moment, and I feel that this colour could go a long way.

There seems to be a push for marketing the colour this year, as opposed to previous years. Last year, the Pantone® "Colour of the Year" was 'honeysuckle'. Read about Honeysuck in 2011 here: Celebrating Colour with Pantone®



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