Elle magazine has asked three design agencies to rebrand feminism, and their results will be published in its November edition of its magazine. The term is in need of rebranding due to all of the changes that have happened in the past several years as well as trying to get rid of negative stereotypes about the word 'feminism'. The campaign hopes to get the media to take notice of the issues surrounding women in today's world.
Rebranding Feminism campaign
One of the campaigns included the addition of a shutter painted off of Brick Lane, combining art and social media. The art encouraged visitors to use Twitter hashtag #IAMAWOMANAND in order to contribute. Using the #print hashtag after this means that the tweet will be printed and pasted onto the shutter. I logged onto Twitter and contributed to this:
"#IAMAWOMANAND I like travel, design, photography and developing websites!" - from my Twitter feed @jenikya
Rebranding Feminism Twitter tweets
It is great to see this getting some media attention now as I still find that women are treated inequal in the eyes of society, and this is simply old-fashioned thinking. I work in a field (Information Technology) dominated by men, and it would be great to have those barriers removed and for more women enter the field. I have my own stories, too. Imagine if women were equal in this world; perhaps we would be even more advanced in science, technology, medicine, and all other aspects. I certainly think we would if all boundaries (for men and women and other groups) were removed.
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