This year, emerald green was our colour (Pantone® Colour of the Year for 2013 is Emerald). In 2012, it was 'Tangerine Tango', and I discovered that the colour was popular for clothing and fashion items (Pantone® Announce Colour of the Year for 2012). In 2011, the colour was Honeysuckle (Celebrating Colour with Pantone®). This year, Pantone® have announced that the colour for the year in 2014 is 'Radiant Orchid', PANTONE® 18-3224.
'Radiant Orchid' is a paler shade of purple described as 'captivating and magical' by the company in their press release (1). While 2013's colour represented growth and renewal, 2014's colour across the colour wheel from emerald represents imagination and creativity, and this is increasingly important.
Expect to see this colour used in fashion (for men and women's clothing) and beauty over the coming months as it is currently being embraced by lead designers and beauty companies for clothing, make-up and accessories.
1) Pantone®. http://www.pantone.com/pages/pantone/pantone.aspx?pg=21128&ca=10 [5 December, 2013].
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