Ali Baba juice brand has launched a pop-up shop on Hanbury Street off of Brick Lane. The pop-up appears on the side of a building, and it encourages passers-by to insert three pound coins and watch a fruit-machine-style animation that eventually leads to a bottle of chilled Ali Baba juice. The flavours are random and selected depending on the end result of the animation, which is designed with a same fruit-machine concept with prompts. After the dials spin to select the 'fruit' for the juice, a bottle of the juice is shown on another screen with the words to collect the juice. The juice is then delivered, via human hand, from a gap in the shutter.
Lucky Juice
I watched others obtain the juice and decided to try it myself a few days later (I had to wait until I had three pound coins, and the price is a little steep for just a bottle of juice, but I liked the novelty factor).
After the juice was delivered, the hand pointed below the window to inform buyers of the bottle opener underneath. The couple I watched obtain their juice also received the message "YOLO" (translated as 'You Only Live Once') by the hand. I got a quick photograph, but it is blurry.
Lucky Juice pop-up
Below is a photograph of the delivery of the juice that I collected.
Juice delivery
The mystery "lucky" juice that I received was pear, pomelo, matcha, and green tea. It was alright, but I am not fond of the taste of pears.
Pear, pomelo, matcha, and green tea juice
For more information about the company, visit their Twitter page: https://twitter.com/alibabajuice
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