DumDum Doughnuts (Shoreditch, London)

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Located in Shoreditch's Box Park is a donutterie (a shop that sells doughnuts). (Note that I prefer the spelling 'doughnuts' as opposed to the lazy spelling 'donuts'.) These doughnuts are baked instead of fried. The shop's website is: http://dumdums.co.uk. I wandered in, lured by the display just inside the door of a selection of doughnuts. 

dumdumdonuts.jpg
Wimbledon Cronut

Not only do DumDum Doughnuts sell doughnuts, but they also sell cronuts. Cronuts are the doughnut/croissant hybrid. I tried one of these last year as there were only a couple of shops selling them in London at the time as they were new, but I was not too impressed. I decided to try one of the Wimbledon cronuts, pictured above. They look delicious, and the cronut had layers of cream and strawberry jam inside it with a strawberry on top. The pastry is slightly flakey and made well, but this was a mess to eat. Unfortunately, I still do not understand the cronut craze; I prefer doughnuts or croissants (separately).

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DumDum doughnuts

I also tried the cream-filled doughnut. The doughnut tastes heavier and the cream and pastry was lighter and not as sweet as fried doughnuts. The doughnuts were fresh and good quality, but I felt myself wanting them to be a little sweeter. I know I am craving sugar at the moment, which isn't a good thing, and when I do cut sugar out of my diet and have something sweet again, I find it overwhelming and too sweet. I think I'd give these doughnuts a try again once I have weened myself off of the sugar overdose that I've been having for the last couple of years.

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