A couple of months ago, I came across the company Philosophy by noticing some nice package designs for their combination (shampoo, shower gel, bubble bath) products. The design of the product is minimal and consists of simple black typography and the colour of the actual product through the clear plastic bottle.
The name (scent) of the product is followed by a receipe. For example, coconut frosting, pumpkin icing, and cinnamon buns are three of the scents for their bath products, and each contains a recipe for an edible version of the product. (I can also vouch for the products as they smell delicious and lather up well.)
Drinks also feature in the range of scents for the bath products, such as melon daiquiri and margarita. Both of these also contain recipes for creating the drink. In addition, the brand sells non-food scents, and the text underneath is an inspirational message instead of a recipe.
Some of the products can be purchased as a gift set with the bath product and lip gloss.
This minimalist branding with the typography works well. The company was even brave enough to leave its brand name off of the product.
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