This evening was the opening of the seven-week pop-up Cadbury Creme Egg Cafe in Soho, London. I secured tickets to this sold-out seating in the cafe, which included two of the four desserts on offer, coffee/tea, and seating for up to an hour for the price of just over £10.00 for two. There was still a queue, even though I'd booked for seven. In fact, only half of the seats were available to book, and the remainder were walk-in. There are four Cadbury Creme Egg options on the menu, but alcohol cannot be served. However, merchandise can be purchased. The profits of this marketing campaign will go to charity.
When I arrived, there was a long queue for those who wanted entrance to the ball pit or the toastie takeaway. There was a smaller, but slower-moving, queue for those who had booked seats. The queue was in front of the shop, so the image below was taken later on and toward closing. Those who passed by were wondering what the hype was.
When we finally were allowed to enter the cafe, there were several Creme Egg-related items dotted around. The ground floor is the take-away, which features toasties only. Merchandise can also be bought and examined on the ground floor. There's also a locked bird cage with free chocolate to whoever can break the code and a game to find a "wanted" Creme Egg with a mask that is hidden somewhere in the building. The craziest feature is a "Press for a Creme Egg" button which sends a Creme Egg down the shoot for you. The little details (Creme Eggs dotted around the room and so on) feature the eggs in compromising positions and about to become 'goo', as this is what the Creme Egg marketing has been all about for the past ten years or so. I'm not a fan of it personally as I find it annoying.
We were finally shown to the cafe, on the second floor. It's a tiny room with five tables. I ordered tea, and I asked to order each of the four items on the menu, but they would not let me. I know that the tickets come with two of the items for free, but it is £4.00 for each item in the cafe. So, the bloke and I were only allowed to try two items in the cafe. (They were okay with me getting a toastie to take away later on, though.) Options included the Creme Egg Toastie, Creme Egg & Soldiers, Strawberries & MIni Creme Egg, and Creme Egg Tray Bake.
The bloke had the "Cadbury Creme Egg Tray Bake". This was delicious chocolate cake with chocolate icing and crushed Creme Eggs on top. This tasted wonderful and is not too sweet. It curved my chocolate-craving.
I ordered the "strawberries and a mini Creme Egg", which is exaclty what it is. I guess this is the option for the health-conscious. It wasn't very sweet, though, and I'd have preferred a better ratio of strawberry-to-chocolate. We decided to try these options because the "Creme Egg and Soldiers" would have been similar to the Creme Egg Toastie. I'd have loved to have tried it, though.
We did not spend long in the cafe. It did take a little while for us to get fed, but the portions did not take too long to eat. We were off pretty quickly and went upstairs to the ball pit on the third floor where we watched adults lying down in the pit of balls. The balls could be thrown at items on the wall. I just watched; I did not partake in the fun.
After this, we headed downstairs and pressed the button for a Creme Egg before getting into the queue for the Creme Egg Toasties. The take-away toasties are £2.00 each, and they only take credit or debit card; they do not take cash. The Toastie was delicious, but it could have used a little more Creme Egg as the ends of the bread were absent of chocolate. The taste was similar but not as good as the Crispy Candy Company Creme Egg I had in Camden Market.
While the cafe was enjoyable for its novelty value, I found the price of items quite steep and too crowded/busy. There wasn't anything unique about the items, and the portions were small. I loved the tray bake and it was my favourite item on the menu. The toastie was good too.
Cadbury Creme Eggs have always been my favourite chocolate, but they were much better when I was younger. They have suffered with recipe changes, and I'm not as keen on them now as I was a few years ago due to additional changes. In the past, I could eat several in one go (or I'd really crave another after I'd just eaten one), but I don't care for them as much now. I also preferred the rabbit-chicken campaign when I was younger and growing up in the 1980s in America. I'm not sure if the UK had the same advertising, but it featured a rabbit making cluck-cluck noises and the Cadbury Creme Eggs next to it. I loved the cluck-cluck rabbit. Here's the commercial: https://www.youtube.com/watch?v=Yw_gEyg7Nt8
Have you been to the Cadbury Creme Egg cafe? You can order a take-away toastie or sit in the cafe as there are seats available for walk-in. It is open until March 6, and the hours are Fridays between 5:00pm-9:00pm and Saturdays/Sundays from 2:00pm-6:00pm. The cafe is located on the southern side of Greek Street in Soho.