I visited the 'Eat Your Drink' pop-up shop under Benefit in Carnaby Street just before Christmas. The pop-up was in session until Christmas Eve, but I recommend it if it comes on the scene again. The pop-up was created by Smith & Sinclair as a launch of their alcoholic confectionary. Their sweets include gelatin-based sweets infused with cocktail and candy floss that can be added to your alcohol. The shop sells the sweets or you could try a taste.
The boxes of cocktail jellies are 10.00 each, and the candy floss jar was 22.00, which is steep considering that it does not contain alcohol and is primarily sugar and crushed flavouring.
I visited and purchased some Christmas gifts (which is why I am posting this after the big day), but I unfortunately forgot to give a code word to allow me to take advantage of the 10% discount.
The jellies contain a lot of alcohol, and I was told that it's possible to get drunk eating a lot of them. There are six in a pack, which makes them nearly cost 2.00 each. However, you could taste one for 1.00 in the shop.
The candy floss works by adding vodka, gin, or another spirit to the jar and leaving to set to infuse. The before and after photographs are pictured above. The mix produced a lightly-flavoured spirit. I used Vodka. I couldn't find out how much of the spirit to use in the jar as there wasn't any instructions, so I filled it 2/3rds full, and this took nearly a full bottle of Vodka minus about five shots that I'd previously used and decided to keep unflavoured in the jar.
Have you tried any of Smith & Sinclair's edible drinks?
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