A new store dedicated to the famous toy brick, Lego, has opened in Leicester Square at the end of November last year. The shop was in the process of being constructed for at least the last couple of years. The lines/queues to enter the store were very long as it was busy, but I had a look at the new store a couple of weeks ago when I took a day off during the week. The Leicester Square Lego store is the largest Lego store and features several large-scale Lego models. In addition to these, it includes a Mosaic Maker that turns your image into Lego and includes printed instructions and the bricks to re-create it. The full-sized Lego models include Big Ben, telephone boxes, post boxes, map of London, a tube map, and a London tube. The tube is the largest structure in the shop and took over 637,903 bricks. Inside the tube carriage, visitors can sit next to other famous London-based celebrities, such as Sherlock Holmes, Shakespeare, and a Royal Guard.
The Lego store opens just in time for the holidays, which is just right around the corner from Covent Garden. Covent Garden often puts a display of Lego on during the season, and it was a little late this year. Last year, a steam train was the focus. Previous years of Christmas-themed sculptures built using Lego in Covent Garden included Santa and his reindeer, a large snowglobe filled with London monuments made from Lego that visitors could walk through and a large Lego advent calendar which was opened daily to reveal a new surprise.
The Lego store in Leicester Square is open daily from 10:00am to 10:00pm, except on Sundays when it is open from 12:00pm to 6:00pm. It is located in the same area as a lot of similar shops dedicated to tourism trade, including the M&M store and the Nickelodeon shop.