Augmented Shoreditch Street Art

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Last month, Shoreditch gained its first agumented reality street art mural. This wintery magical forest scene comes to life with its own characters, including reindeer and elves, when scanned with a mobile phone. The mural was created by New York-based company Gate Reality and experimental advertising agency Allover Media. This mural demonstrates how brands can use agumented reality to boost customer experiences.

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I enjoy seeing new work that uses technology to help make it come to life and to add an additional dimension to it. Scanning the barcode downloaded the app onto the phone, and I could explore the mural by walking around and looking around me (through the phone). The mural was located on Redchurch Street near Shoreditch High Street overground station.

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