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This book describes how and why brands are adopted and describes that consumers ultimately seek individuality as well as a sense of identity when they accept brands. (Even unknowingly, all people buy in to brands.) The author, Rob Walker, draws inspiration through several brands (including Red Bull, Converse, Hello Kitty, American Apparel, Timberland, Apple) and meeting with the individuals who created these brands.
Technology is helping to create 'ownership' and bringing people together to create and market brands through artistic similarities and word-of-mouth advertising. The word 'murketing' is coined to explain, essentially, the concept of anti-marketing. (An example of the term relates to the beginnings of Red Bull with a kiteboarding event held on Miami Beach; the marketing strategy was not clear, but the event drew a community which promoted the energy drink in extreme sporting events.) According to the author, this type of 'marketing' started in the 1980s with skateboarders and fashion. The book gives examples of other brands and their appeal while stating that we all adopt brands to show our individuality.
This book (CSS Mastery by Andy Budd) provides a good introduction to CSS, but it is also a useful resource to those who have been creating their own CSS designs for a while. The book refreshes the material and provides some hints and tips and cross-browser knowledge based on the author's experiences. It covers all aspects of CSS from the positioning of elements to changing the appearance and layout of elements and best practices for accomplishing some common tasks. I recommend this book to all CSS developers, no matter how advanced they are.
This is a wonderful resource for students learning about graphic or web design. The book is witty, beautifully written, and easy to understand. This book educates readers on understanding the basis of good layout. Robin Williams provides four principles of good layout: proximity, alignment, repetition, and contrast. These principles are illustrated with examples of layouts using the principle contrasting with designs that do not use the principle.
When I taught the university class 'Intro to Web Design' a couple of years ago, I used this book to teach my students to understand the elements of good design. My professor for my first Visual Communications course (Bachelor's Degree) used it too. To go further, I showed the students examples of web sites illustrating Williams' four principles of good design.
Overall, this is an excellent book for those beginning to learn about graphic or web design and I would fully recommend it to any aspiring designer.