This year, Lego has returned to Covent Garden with a brand new installation called "Christmas Carousel of Creativity" after a few years. The installation is free to visit and features scuptures made for the 2021 holiday advertisement. A few years ago now, Lego used to reveal a new Lego installation for the holiday season each year in Covent Garden. December 2016 was the last official time that they did this because a new Lego store had just opened in Leicester Square at the end of 2016. In addition to the main installation, a secondary installation featuring some gnome sculptures has appeared amongst the floral displays in front of Covent Garden market.
Last year (2020), there actually was smaller scale Lego at Covent Garden over Christmas. There were smaller sculptures nestled in with the plant display in Covent Garden. The sculptures featured Mario and Santa with moving eyes, and you can see them in my Christmas post last year: Where to see London's Christmas Lights and Decorations in 2020.
In 2016, the last year that Lego did anything in Covent Garden for a few years, a large installation of Santa's workshop appeared (Lego "Let's Build Xmas" in Covent Garden). It was made of Lego bricks and had several sculptures with kits that could be purchased. As the official Lego shop had opened (First Look at the Lego Store in Leicester Square), I assumed that they were no longer interested in their installations at Covent Garden.
The rotating carousel depicted different large-scale Lego creations: a car airplane, a firefighter dragon, a Christmas tree, a princess race car driver, a globe in the shape of an ice cream cone, and a cactus. A large-scale snowman and Santa and Christmas trees are also on display.
In previous years, the following Lego installations appeared at Covent Garden over the holidays: Santa and his reindeer, a large snowglobe filled with London monuments made from Lego, and a large Lego advent calendar which was opened daily. Visitors could sit inside the sleigh and have their photographs taken and were encouraged to use social media to upload them.
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