Although I really like the MINI brand and have my own MINI, I often do not get to write about it often here. (This interest has sadly taken a step back due to other aspects of life at the moment.) However, MINI UK have just launched a campaign that allows its customers to showcase their MINI creations. MINI are playing on the fact that a large majority of their customers enjoy the brand.
The photographs of the creations made by the MINI fan-base have been the inspiration of the campaign with the "Not Normal" tagline. The ideas for the images were discovered on various social media websites, and the creative individuals were tracked down to recreate the MINI creations for a photograph reshoot. (The MINI sandcastle, which appeared at Weston-Super-Mare a few years ago, was re-created.)
The campaign also encourages others to post their own MINI creations online using the hashtag #MININOTNORMAL.
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