Chocolate can inspire beautiful design. Not only can the chocolates themselves be beautiful, but the packaging can also be beautiful. Chocolate is an indulgent product, and there is a lot of it for sale, which has over-saturated the shelf in the supermarket. So, the products need to stand out. However, if you have your own chocolate shop, then that means that your brand also needs to stand out. Creating a delicious product is only part of the struggle. You need to make people try the product first, and the way to do this is to create a good brand.
I visited chocolate shop Melt in Notting Hill last week. On my way to the shop, which is about a fifteen-minute walk from the station, I saw a few people carrying bags for the shop. They immediately caught my eye because they look simple but stylish. I love the white bag with the simple font, embossed in gold with gold appearing to melt down from the top of the bag. I don't have the best photograph of the bags, but you can see the one above and also a detail below.
In the run up to Easter and spring, Melt have created their own style of chocolate. Easter is all about chocolate, so they created a few unique products that really stand out. Also, some of their chocolate is vegan, so they have something for everyone including a chocolate egg for £85.00, eggs for £30.00, and then several smaller offerings for lesser amounts. The strawberry Easter egg and acorn Easter egg are totally unique, combinging the egg shape with other items that are the same shape. The blue artistic egg is the most expensive, and there are many other options for a lot less, and they come in different colours and flavours too.
I love this time of year because the Easter products are so fun to look at, and I always see something that looks amazing. I've seen a lot of other amazing chocolates in the shops, but Melt's are my favourite this year. Also, their chocolate is amazing, and their hot chocolate is one of the best that I have had in London. So, I totally recommend paying this shop a visit if you love good quality chocolate.
I've previously covered some other good chocolate designs on these posts:
Easter Product Designs at Lush and Hotel Chocolat
Packaging: Artisan du Chocolat
More Delicious Chocolate Packaging
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