This year, Valentine's Day in London seemed like a low key event with companies only taking advantage of it in the final few days. I was able to take a few snapshots around London in my quest to find Valentine's Day decorations. This is how Valentine's Day was celebrated in London this year:
First up, I had to get one of the giant cookie cakes from Blondie's Bakery, located in Selfridges food hall. Blondie's were personalising their cookies for customers with a special Valentine's Day message. It is a perfect gift.
Maddox Gallery near Oxford Circus have been quick to show off their seasonal decor. Their Valentine's Day decor was to cover the building in pink and red roses with a neon |I think you love me" sign. This was popular with tourists.
The Ivy in Soho had a "I love Soho" (or "I heart Soho") spelled out in front of the shop, all made with colourful pink, red, white and purple flowers.
Additionally, their Market Grill restaurant in Covent Garden was decorated with red flowers.
A good place to see Valentine's Day treats are any of the cupcake or bakery shops, such as Hummingbird Bakery in Soho. I didn't get over to it, but the popular Peggy Porschens also has a range of Valentine's Day goodies as does Fait Maison.
Also, ice cream macaron shop Yolkin always relishes in creating creative seasonal macarons and ice cream. The heart macaron below was chocolate brownie.
I also discovered some items being set up at the end of the day on Thursday for the weekend, so it looks like it may be a Valentine's Day three-day weekend in London. One of those was a tree with hearts with Dominique Ansel branding. The bakery is due to open a Covent Garden branch soon.
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