The colour that Pantone has chosen to represent 2023 is Viva Magenta 18-1750, a purple-red shade. According to Pantone's website, the shade is a new signal of strength, brave, and celebrative. It is a powerful colour and can have multiple applications. Viva Magenta is a natural colour with a bright shade, and it can be paired with muted greens and creams as secondary colours.
Pantone® helps set colour trends, so expect to see the colour used in fashion, interior design, home furnishings, graphic design, and artwork over the next year. The past few years of Pantone® 'colours of the year' are listed below.
2022: Very Peri
2021: Ultimate Gray and Illuminating
2020: Classic Blue
2019: Living Coral
2018: Ultra-Violet
2017: Greenery
2016: Serenity & Rose Quartz
2015: Marsala
2014: Radiant Orchid
2013: Emerald
2012: Tangerine Tango
2011: Honeysuckle
1) Pantone®. https://www.pantone.com/uk/en/color-of-the-year/2023 [1 January, 2023].
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